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Nobody sets out to waste money on their interior design project, but most people do. The irony is that they do it while trying to save money.

The default approach to an interior project tends to go something like this: find the look you want, then find the cheapest way to get it. It feels logical because you're being resourceful, not reckless.

You also know a guy who can do it or sell it cheaply.

The problem is that treating design like a shopping exercise where you’re hunting for the lowest price skips the one thing that makes interiors actually work: a strategy.

Without a strategy, your cheap choices compound. One compromise leads to another, and by the time the space is finished, you've spent money on a result that resembles a cost-cutting mishmash.

My goal for this newsletter isn't to convince you to spend more but to show you that spending smart costs less than shortcuts ever will. Strategic design can deliver the results you want affordably. We'll cover:

Affordable interior design works when it is built on a strategy. Choosing the cheapest option for each item, without a cohesive plan, can lead to costly mistakes, incomplete projects, and results that fall short.

Strategic design identifies where to spend and where to save to get high-quality interiors at a fraction of the cost of getting it wrong.

Let’s dive in!